Penguin
Australia

Penguin.com.au

A website redesign & merge several years in the making, we designed our way around data issues and a major department restructure.

I was made lead designer on the project shortly after the initial visuals were put together. The previous team left me with a fantastic concept and visual direction, so in the months that followed, my focus was on the technical side of design. This included briefing the development team, creating documentation, implementing a grid and type styles and adapting the design when the team encountered data or technical issues.

In August 2016, we launched the site. My role has moved to ongoing usability improvements and maintenance.

penguin.com.au/

Flexible, modular design
Designing with code
A friendly face at pain points

Variations of the iconic penguin logo provide a distraction from technical issues such as long loading times and missing content